Coffee Package Redesign
This is a student group project.

I redesigned the packaging of Doi Chaang coffee to have a richer feel to it. The arch represents the crowns worn on statues and performers there. The flavor stripes are now brighter just like the vibrant colors of Thailand. The package shape is inspired by a take-out Thai food box.

The gift set comes in a box that has elephants walking around it to represent the meaning of the name. 'Doi Chaang', which translates to 'Elephant Mountain' where the coffee beans are grown.

A commercial was also made to sell the product where I am singing a made up jingle (for fun).